Seth Energy

Seth Energy Logo Development

The first thing that came to mind when developing Seth Energy’s logo was a phoenix and how they are completely burnt to ashes, but then rise again even stronger than before, which was 100% fitting for Seth Energy. To portray that concept, I used red, orange, and yellow colors to represent the fire. My first ideation was a little too literal with a bird look, and would clash with the design of Shipley Energy when they would be seen together. My final ideation took more of an abstract perspective of a phoenix. I see the logo as phoenix flames and feathers in the shape of a circle for rebirth.

Seth Energy Marketing Collateral

1. We Love Our Customers Door Hanger helped get Seth Energy’s name out into the neighborhoods and let customers know what services were provided.

2. Heating Oil, Propane, and Heating and Cooling Services Door Hanger provides information on types of protection plans on equipment that Seth Energy installs.

3. Delivery Lawn Marker (Front & Back) lets customers know that a delivery has been made and that they are an appreciated customer.

4. Yard Signs that showed the support from Manheim, PA for Seth Energy. The community took full force in displaying their pride for Seth Energy. Turning around every corner in Manheim, PA there was always a sign in the yard for Seth Energy.

5. Digital Billboards around Lancaster County, PA to advertise that Seth Energy is available for all of your expert Heating & Cooling needs.

Shipley Energy Flyers & Letters

Flyers & Letters

• This HVAC Protection Plans General Overview shows the different types of protection plans for heating and cooling equipment. I created the grid to make all information straightforward, less repetitive, and allow the plus option to be shown across all three plans.

• Three HVAC Protection Plan Terms and Conditions with different pricing options and add ons for each plan.

• HVAC Tune-up Reminder Letter sent to all customers to ensure that their equipment remains up to date and working properly.

• Heating Oil & Propane Door Hanger was targeted to customers in new areas, or who have recently moved into a new house and need Heating Oil & Propane services.

Shipley Energy Postcards

Postcards

1. Diesel Exhaust Fuel (DEF) Postcard which shares the location of Shipley Energy’s fueling station on Loucks Mill Road.

2. Each year a Holiday Postcard is sent out to all of Shipley Energy’s commercial product line customers.

3. Commercial Wholesale Propane Delivery Postcard to show commercial customers all of the benefits of working with Shipley Energy.

4. HVAC Annual Tune-Up Postcard to remind customers to have their units checked.

5. Warm Hearts Warm Home Campaign Postcard that was mailed out to customers to vote and nominate friends and family who needed a new heating unit that Shipley Energy would provide and install for the winter season.

6. Die Cut Propane Postcard for our No Pain Propane Campaign, where you could pay $99 a month for propane.

Shipley Energy Barrel Folds

Barrel Folds

• UGI Barrel Fold shows the price difference and why you should have Shipley Energy as your supplier along with an easy perforated edge to fill out and mail back.

• HVAC Services Barrel Fold provides information on everything that protection plans can cover, what type of equipment is provided, and a mail in section to get started.

Smart Touch Energy

Smart Touch Energy

• A/B Testing Keep Calm and Stay Warm Postcards were mailed to Smart Touch Energy customers, each getting a different variation of the postcard to see which drove the best results.

  • 4” x 6” postcard, 8.5” x 5” postcard with magnet, 8.5” x 5” postcard without magnet, and a die cut circle postcard.

• Pizza Box Advertisement

• Technology Postcard that states how buying your heating oil and propane online is the future, and how Smart Touch Energy is the easy way to order online.