Sport York

Sport York Collateral

1. Special Olympics Indoor Winter Games 2020 playing cards. Due to Covid-19 these were printed, but not able to be distributed because the games had to cancel.

2. Sport York Display Pop Up Banner rebranded to complement Explore York’s new color scheme, while still remaining cohesive.

Guides & Reports

Guides & Reports

1. The Official 2020 York County Travel Guide provides visitors to York County with Things To Do, Tours to take, Restaurants, Wine, Beer & Spirits, and more! Typically 200,000 hard copies are printed, and a digital version is available online.

2. 2018-2019 Explore York Annual Report showcases all that has been accomplished throughout the fiscal year. Print & digital versions both available.

3. 2019 Made In America Event Brochure is a newspaper insert (with extra printed copies for the office) that gives all of the details of every tour and schedule. I created a new and more efficient way to view the schedule of events in a grid layout.

Digital Billboards

Digital Billboards

A new advertisement opportunity for Explore York and their members are two acquired digital billboards. These billboards are available for members to rent alongside Explore York’s running messages.

1. In the midst of the Coronavirus (COVID-19), Explore York wanted to be proactive with the messages of staying home, along with thanking all healthcare workers. These billboards are located on RT 30 and Roosevelt Ave, and I-83 in York, PA.

Ads & Postcards

Ads & Postcards

Ads

1. Recreation News Ad

2. Downtown York Magazine Ad, Fall 2019

3. Wine Buzz Ad 2019

Postcards

1. Explore York has Familiarization (FAM) Tours at least 4 times a year, where we showcase multiple member’s tour locations.

2. 2020 Travel Guide Postcard stays primarily at our Visitor Center’s so that guests can send postcards home while they visit York, PA.

3. 2019 Made In America Event Postcard advertises when our event takes place, and important information about the event.

Flyers/ Handouts & Brochures

Flyers/ Handouts

1. These four Language Welcome Flyers are in Hebrew, Spanish, Chinese, and French. They live in the footer of Explore York’s website. These are based on the most frequent languages (other than English) that have traveled to York, PA.

2. Board of Directors (Dashboard) Update Flyer is comprised of data and statistics relevant to Explore York every few months.

3. Billboard Sell Sheet describes all benefits, specs, and contracts with having a billboard through Explore York.

4. Explore York’s Tour Sample Itinerary for groups and buses.

5. The 2020 Official York County Travel Guide cover options for voting.

6. The Good Libations Trails Map and Passport Brochure (purple background) shows Beer, Wine and Spirits locations around York County, PA.

7. COVID-19 Social Media Image to remind the community to wear a mask and wash your hands.

Rebranding 2019

Rebranding Explore York 2019

To incorporate the new brand colors, elements, and style, everything from our letterhead to the front of the office had to be revamped and updated.

1. Jeep Wrap

2. Stationary including: business cards, pocket folders, letterheads, envelopes, thank you/ note cards, postcards (see Travel Guide postcard) name badges.

3. Signage including: table covers, feather flags, tour banners, Central Market touch screen TV.

4. Office Mission wall & front entrance (interior), parking signs, administrative office sign (exterior).